Week 11 Reading

 While week 11 reading was the most interesting reading that I have read so far I do belive that the author was wrong about one thing to a certain extent. He was not wrong however I believe it is probably circumstantial. To me this was also the most surprising thing of the reading which was the innovative things are the only successful business ventures. Since I am new to this field I am not completely sure, but I do believe that there are many repetative products in a market that has shown to be successful. So if I was to ask the author any questions I would ask him how repetative products like blogs have been successful or are they even successful if so. To me this conept makes sense but it is confusing to me.

The Amazon Whisperer

• Describe the revenue drivers you currently include in your business concept for this class. Revenue drivers are the different ways you make money. Well my main revenue driver would be direct sales because I do have a food product.
• Describe what kind of product offering you believe should be next. What's the next thing your customers want? I believe next would be to have different flavor of guacnola or maybe make it into a pre made cereal to eat with water to attract lactose customers.
• Describe how this "next" thing will enhance your existing product/service offering. Does it improve the user experience, does it increase customer switching costs, does it foster customer loyalty, etc.? Yes it does because it makes use have different variety to be seen in different places.
• Go to Amazon and try to find a product that is similar to the one you want to offer next. Describe the product. Include a picture of the product. I searched for this product and there is no other products that are like it so i would be the first on the market.
• What are the customer reviews for the product? What, exactly, do customers not like about the product? What do they like about it? My current reviews are that it is a strange combo and not very appealing but once you eat it then your mind is changed.
• Describe what design/usability changes you'd make to the product. Creating variety.
• Describe why you think this product would make a good addition to your current product/service offering. Because it would be appeal to more people making demand increase.

Week 10 Reading Reflection

Reading Reflection

The most interesting part to read within the chapter was the exact procedures of a start up. With that, it spiked (the most surprising element) my interest on how marketing was the most valuable/important element within the financial procedures in the entrepreneurial venture process. The most confusing element of the reading was differentiating the many pricing strategies.The author was not wrong about anything. If I was able to ask the author two questions I would ask him what pricing strategies were used the most in the field, and if the startegies in this chapter change if a product hits online or retail.

Growing my Social Capital

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           1)      Vivek Kumar a fourth year business student who started his own farm to fresh delivery service. He served as my domain expert which was amazing considering he was in a similar situation (being a student) as me being a young entrepreneur. To me he was the perfect expert because he served in the student market, he knows the struggle between student and entrepreneur, and he has dabbled with the fresh food student snack/food area. The nature of this relationship was a short interview through mutual contacts within a club in the school of business called Alpha Kappa Psi.

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     2) Next, I will discuss my industry expert who is named Ishmael Perez. He is a fitness professional who works as a physical trainer. He is a father and a professional who is always on the go. He serves as inside knowledge because he being that he as a trainer is concerned for the health and nutrition of the body. I found this contact because he is the trainer of a close friend. The nature of this contact was for possible health and food advice being that he is the most knowledgeable person that I know of in this field. This person will enhance my network because he works close to the field. He has also worked with many industry leaders that are knowledgeable and aware of this market.

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      3) The last person that I spoke to was the supplier. I approached the office of Student Activities and Involvement. I approached them as my supplier because they deal with hundreds of clubs on campus and therefore can evaluate the product amongst students. Therefore, the exchange of this communication was to receive advice and maybe possible signs to give this ago. If this contact is a success it can possibly allow me to start and test the product in campus which is really important considering the doubt this product has created according to my feedback on some comments.

All in all, this experience allowed me shape and focus my approach. It has allowed me to target my conversation, narrow some priorities and collectively be more prepared. Different from my last networking event I was able to get right to the point rather than scatter the focus.

Elevator Pitch 3

  Hey guys, thank you for taking the time with my new pitch. This time around I must admit I still have a few nerves in approaching  this, however I attempted to give a more direct explanation on what is a guacamole/ granola bar. What I was able to gather from my comments and feedback was that my product served as an intriguing idea that was still vague. Hopefully, after this new pitch you are able to learn what the snack is faster than in my last pitch. Also, for the future I believe that I will take polls for flavoring since the general public relates guacamole as a savory food. Thank again and have a guac tastic day!!

https://www.youtube.com/watch?v=L9lHDm7lc1k

Idea Napkin No.2

·         You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

-  Hi everyone. For my second idea napkin I will be shaping my approach according to the last Idea Napkin. As a person I would love to highlight my motivation and drive to work with the environment. People, earth, and new decisions are few things that peek my interest. Some of my experiences include working with a wide age group of people. My experience working with kids and adults has shaped me to realize that everyone needs and craves healthier choices. Therefore, my aspiration for business is people and their better choices. I see this as a big part of my future if it is a success.

·         What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

- Since I concluded that my motivation is the public I am offering a new guac product that is sweet and is delicious for a snack at any time of the day. This fits into a new avocado product for the healthy food seekers. It will include granola, avocado, and chocolate.

·          Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

- My demographic is 21 and older. This is the age where everyone is seeking to maintain a healthier body and care about self. There is a trend of people wanting to be young so they will invest in this value.

·        Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

- I believe that people will pay because it will be inexpensive while offering tasty alternatives. This replaces chocolate bars, chewy bars and different cereal bars that are very expensive now a day. The value is obvious weighing the price.

·         What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

-       What sets me apart is that I believe in this product. I have done it for myself for many years and realize how great, cheap and healthy it is. I know everyone will love it.

I believe that these 5 elements I have described above fit great together. There is an undiscovered section in food. Healthy food is proving to be of demand while organic markets are enjoying 80 percent margins. I want to capitalize on that with a product I know is great. This is why these 5 elements bring faith in guacanola journey.

Finally, part of my feedback from my original idea napkin was positive reactions. Everyone loved my passion for people and healthy snack. This was easy to narrow down my focus and really think of a launching pad for the product. Therefore I think that my 5 elements just need more sharpening and can potentially get really freak in great.