Idea Napkin No.2

·         You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

-  Hi everyone. For my second idea napkin I will be shaping my approach according to the last Idea Napkin. As a person I would love to highlight my motivation and drive to work with the environment. People, earth, and new decisions are few things that peek my interest. Some of my experiences include working with a wide age group of people. My experience working with kids and adults has shaped me to realize that everyone needs and craves healthier choices. Therefore, my aspiration for business is people and their better choices. I see this as a big part of my future if it is a success.

·         What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

- Since I concluded that my motivation is the public I am offering a new guac product that is sweet and is delicious for a snack at any time of the day. This fits into a new avocado product for the healthy food seekers. It will include granola, avocado, and chocolate.

·          Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

- My demographic is 21 and older. This is the age where everyone is seeking to maintain a healthier body and care about self. There is a trend of people wanting to be young so they will invest in this value.

·        Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

- I believe that people will pay because it will be inexpensive while offering tasty alternatives. This replaces chocolate bars, chewy bars and different cereal bars that are very expensive now a day. The value is obvious weighing the price.

·         What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

-       What sets me apart is that I believe in this product. I have done it for myself for many years and realize how great, cheap and healthy it is. I know everyone will love it.

I believe that these 5 elements I have described above fit great together. There is an undiscovered section in food. Healthy food is proving to be of demand while organic markets are enjoying 80 percent margins. I want to capitalize on that with a product I know is great. This is why these 5 elements bring faith in guacanola journey.

Finally, part of my feedback from my original idea napkin was positive reactions. Everyone loved my passion for people and healthy snack. This was easy to narrow down my focus and really think of a launching pad for the product. Therefore I think that my 5 elements just need more sharpening and can potentially get really freak in great.