Reading Reflection
The most interesting part to read within the chapter was the exact procedures of a start up. With that, it spiked (the most surprising element) my interest on how marketing was the most valuable/important element within the financial procedures in the entrepreneurial venture process. The most confusing element of the reading was differentiating the many pricing strategies.The author was not wrong about anything. If I was able to ask the author two questions I would ask him what pricing strategies were used the most in the field, and if the startegies in this chapter change if a product hits online or retail.
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