Week 7 reading reflection

 In this chapter the most surprising element was the fact that the market concentration has been centered on the needs with in advertising. I always believed that this was opposite. On that same note that was the most confusing part to me. Marketing to me was always centered on needs rather than advertising needs. This was the hardest element to comprehend. Also, if I was going to ask the aithor different things I would ask them the influences of the marketing segmentations and their personal experiences relating to so. Lastly, the author is not wrong about anything. There is always different approaches especially in marketing so everything is a learning experience.