Week 13 reading

The most confusing thing to understand of this chapter was the pricing formula. It was difficult for me to understand at first. In fact, I had to re read it to understand it. Next the most surprising thing to read was the LOI method. It was cool to see how it impacts start ups. Again, as I always believe, I do not think that the author was wrong about anything because it is a new concept to me however it would be interesting to me to analyze these tactics on different startups to evaluate results. Two questions that I would ask the author is if he used any of these strategies, and how integral are start up costs to investors.